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Mixed,
Organic Basics


Photography: Benjamin Lund
Talents: Brooke, Rosa, Josefine,
Ulrikke & Oscar

ART DIRECTION,
CASTING & PRODUCTION
(2018-2022)

Organic Basics is a Copenhagen based, eco-friendly brand creating underwear, activewear and everyday essentials. Organic Basics believe in making basics that are good for both people and planet.




All-day comfort,
Organic Basics


Photography: Benjamin Lund
Makeup: Magdalena Long
Talents: Xenia, Zelma, Elizabeth & Astrid

ART DIRECTION,
CASTING & PRODUCTION
(2020)

Introducing the Classic Bra – made for more coverage and support. The bra has a traditional shape that embraces all natural curves. For all-day comfort that you won’t want to take off.




Reflections,
Organic Basics


Photography: Benjamin Lund
& Mounir Hammoumi
Talents: Minerva, Zelma, Leticia,
Malthe & Mehdi

ART DIRECTION,
CASTING & PRODUCTION
(2021)

Reflection, noun:

1. An opinion formed or a remark made after careful thought

2. The return of light or sound waves from a surface

Organic Basics’ first swimwear collection, Re-Swim, is made with recycled plastic from oceans and landfills.

For the launch campaign we wanted to take some time to reflect on our actions and everyday decisions and how these have an impact on our environment – especially the ocean, and the people around us. Reflection was also the main inspiration for the visual direction.




Circuar Denim,
Organic Basics


Photography: Benjamin Lund
& Mounir Hammoumi
Makeup: Magdalena Haugland
Talents: Xenia, Kira, Kathrine, 
Kevin & Earth

ART DIRECTION,
CASTING & PRODUCTION
(2021)






Into the woods,
Organic Basics




Photography: Benjamin Lund
Makeup: Magdalena Long
Talent: Hannah

ART DIRECTION,
CASTING & PRODUCTION
(2020)

Introducing new eco-friendly summer styles made with TENCEL™ Lyocell, a light and soft fiber created from responsibly sourced wood pulp.

Seeking deep into the woods for a real summer stay-cation feel connected closely to the product storytelling.